We made a playbook for artists building Web3 communities, and launched Shantell Martin's $WHO coin on Rally.

Rally is a crypto-enabled platform that empowers creators to build independent, digital economies with social tokens.

The team came to us to develop a scalable model for building active, sustainable, token-based online communities. Our interactive playbook shows artists how to leverage Web3 tools to design and launch communities that generate real value, and is being used to onboard new creators to the platform.

Our token launch campaign with influential visual artist Shantell Martin served as a case study, mobilizing fans with an NFT giveaway at Complexland, token-gated text chat, and crowdsourced art project.

Sr. Strategist; Copywriter; Research + Insights
Imprint Projects

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