I'm a creative strategist with 8+ years of experience building ambitious platforms and experiences for global brands. I help clients like Red Bull, Levi’s, Adidas, Instagram, Smashbox, and more show up authentically in culture and for communities.

I’ve spent more than a decade embedded in DIY, emergent, and experimental music scenes in Berlin, London, and NYC. MA in Cultural Studies (Goldsmiths); Fulbright research fellow in ethnomusicology; CA Department of Education AME – Arts, Music, and Entertainment advisory committee.

Currently based in Los Angeles. Let’s make something.

CV

Amplify April 2024 - now
Associate Strategy Director

Feb 2023 - April 2024
Creative Strategist

Freelance Strategist Nov 2022 - Feb 2023
Amplify, DICE, Factory 360, MKG, MATTE Projects +++

Imprint Projects July 2021 - Nov. 2023
Strategist

Native Instruments Mar - Sep 2021
Communications Manager

adidas Sound Labs | Yours Truly Creative Oct 2018 - Jan 2019
Strategy and Communications Consultant

Red Bull Music Academy | Yadastar GmbH Apr 2016 - Nov 2018
Strategist; International Communications Manager

Electronic Beats | C3 Creative Jan 2015 - Apr 2016
Associate Editor

CTM – Festival for Adventurous Music & Art May 2013 - Feb 2017
Editor, Copywriter, Production

PAN Records July 2014 - Dec 2016
PR Manager, Copywriter

XLR8R May 2014 - Dec 2015
Staff Writer

Warm Up! MoMA PS1 June - Aug 2012
Production Intern