Founded in 1998 as a workshop and lecture series for aspiring music-makers, the program grew to present citywide festivals, stages, club nights, workshops, and beyond in more than 60 countries each year. It was home to a radio station, Red Bull Radio, and an editorial platform, RBMA Daily.

From the underground to the global mainstream, RBMA built unprecedented and lasting brand equity in music and art scenes around the world. It generated billions of impressions, and continues to serve as the gold standard for how brands can participate authentically – and advance – culture.

Global Communications Strategy; Program and Content Strategy; Account Management; Artist Relations
Yadastar GmbH