Electronic Beats
Electronic Beats is Telekom's award-winning international music marketing program. Since 2000, it's been an authoritative platform for electronic music and club culture, with a print magazine, festivals, club nights, exhibitions, video series, and more.
Digital Content Strategy; Writer and Editor
C3 Creative
“I have absolutely zero tolerance for commercial pop trash. The vibe is a hot, sweaty, testosterone-y black box with a fat sound system, and anything fucking goes.”
– Gideon Berger, “How Glastonbury’s First ‘Homo Disco’ Became A Phenomenon”
In 2016, we revamped our digital content strategy, leading to a more than 3X increase in site visits in the first quarter and sustained growth.
In addition to commissioning features and managing in-house and freelance contributors, I wrote about The Red Hot Chili Peppers’ John Frusciante making acid house, Glastonbury’s first “homo disco,” The Blessed Madonna starting a women’s movement in dance music, and Phife Dawg’s style icons.
See also: psychic transmissions from techno producer Xosar to new-age pioneer Iasos, a guide to electrified African music, and how to become Marcel Dettmann’s protegé.